To say the least, 2024 was a 12 months of change for the senior housing trade.
A few of that change got here via high-profile transactions that occurred all year long. A number of of our most-read tales of the 12 months centered on these offers.
There have been additionally loads of personnel modifications all year long as properly, and tales associated to those strikes additionally had been among the many hottest with readers.
Trying forward, the trade might be set to “thrive in ‘25” with persevering with demographic progress and elevated demand, all whereas new stock progress is slowing to a number of the lowest ranges seen in years. However the 10 most-read tales additionally spotlight that the 12 months will likely be one in all continued adaptation and innovation, because the trade seeks to succeed in and serve a brand new era.
A number of the tales beneath are accessible as a part of our SHN+ providing, and we’re like to increase a particular due to members of the SHN+ neighborhood for his or her continued assist all year long.
As all the time, we hope you discover this checklist informative and useful as you are taking inventory of 2024 and what lies forward in 2025. We want all of our readers blissful holidays. Thanks for studying.
1. [Updated] Welltower Transitioning 89 Vacation by Atria Communities to six Operators
Publish date: June 3, 2024
Key quote: “The transitions will create sturdy geographic density with best-in-class regional working companions throughout the U.S. which have a confirmed observe document in markets the place the properties are situated.” – Welltower enterprise replace.
Additional studying:
Welltower Builds on Document-Setting $6.1B Funding Yr With Extra Development Deliberate
Atria to Purchase Vacation Retirement as Welltower Buys 86 Properties for $1.6B
2. ‘Myriad of Advantages’: Brookdale Senior Residing to Purchase 41 Leased Communities for $610M
Publish date: Sept. 30, 2024
Key quote: “By possession, we’ve flexibility to switch the portfolio based mostly upon what’s strategically the best resolution for Brookdale and our shareholders. This flexibility doesn’t exist when communities are locked inside a leased construction.” – Brookdale President and CEO Cindy Baier
Additional studying:
Inside Brookdale’s $610M Deal and Operators’ Quests for Extra Possession
Pent-Up Misery Clouds the Dawning ‘Golden Age of Senior Residing’
3. Atria Senior Residing Names New CEO in Deliberate Management Transition
Publish date: March 1, 2024
Key quote: “The total restoration of our trade is high precedence for everybody, and it’s high precedence for us, as properly. Getting again to pre-pandemic and absolutely recovered occupancy and NOI ranges is what we’re very centered on.” – Atria CEO Holly Belter-Chesser
Additional studying:
Atria CEO Belter-Chesser: Senior Residing Shopping for Expertise Has Modified, Improvements Wanted
‘Act Very In a different way:’ Atria Senior Residing, Sonida, Vi Retool Staffing for the Future
Brookdale, Atria, LCS Once more High Argentum Largest Suppliers Record in 2024
4: Retirement Limitless President Sullivan Steps Down
Publish date: Sept. 5, 2024
Key quote: “Sullivan resigned from her place at RUI to pursue different alternatives.” – RUI spokesperson
Additional studying:
Changemakers: Doris-Ellie Sullivan, President, Retirement Limitless
Scaling Up: Contained in the Methods of Senior Residing’s Quickest-Rising Operators
Welltower Readies Self-Managed Working Platform, With Objective of Exceeding Pre-Pandemic Margins
5. Senior Residing Operators Pivot from Resident Charges to Ancillary Providers to Increase Income
Publish date: Might 13, 2024
Key quote: “The final three years of charge will increase aren’t sustainable.” – Juniper Communities CFO Chuck Hastings
Additional studying:
Senior Residing Operators Handle ‘Balancing Act’ of Rising Acuity, Falling Margins
Contained in the New Senior Residing P&L: How Insurance coverage, Staffing Are Altering Bills
Contained in the Artwork vs. Science of Setting Senior Residing Rental Charges
6. Senior Residing Operators Degree Up Gross sales to Beat ‘Alarming’ Developments in Conversions
Publish date: Feb. 12, 2024
Key quote: “There are individuals who need assistance and knowledge, and oftentimes, we don’t have the identical urgency that our prospects have. There’s a necessity, and we will be the assistance that they could want.” – Legend Senior Residing Senior Vice President of Gross sales and Advertising and marketing Christy Van Der Westhuizen
Additional studying:
Belmont Village, Sodalis, Trustwell Evolve Gross sales Ways to Enhance Lease-Up
How Discovery, Acts, Atria Are Bettering Senior Residing Gross sales for 2024
7. Quick Meals Large Taco Bell Launching ‘Early Retirement Group’ Expertise
Publish date: July 10, 2024
Key quote: “The Cantinas early retirement neighborhood, identical to our model, represents a spot the place all generations can come collectively, no matter age, to Stay their Mas nevertheless they need.” – Taylor Montgomery, U.S. Chief Advertising and marketing Officer of Taco Bell
Additional studying:
Extra U.S. Enlargement On Faucet for Latitude Margaritaville After Model Goes Worldwide
New Disney Storyliving Group With 55+ Housing Deliberate in North Carolina
8. Welltower, Brookdale, Ventas Execs: Trade at Occupancy Inflection Level, May Alter Pricing Dynamics
Publish date: Feb. 22, 2024
Key quote: “We’re simply on the early stage of that occupancy band the place margin begins to develop … we’re at an inflection level,” Justin Hutchens, EVP of senior housing and chief funding officer of Ventas
Additional studying:
Brookdale CEO Sees Extra HealthPlus Development Forward, With ‘Strong’ Income Alternative
What the Senate Listening to on Assisted Residing Foretells About Sector’s Future
Ventas Accelerates Senior Housing Development With Almost $1.7B Invested in 2024
9, Welltower to Purchase Affinity Residing Energetic Grownup Portfolio for $969M
Publish date: Feb. 13, 2024
Key quote: “These communities present considerate facilities and focused social programming for empty nesters and energetic adults at reasonable worth factors.” – Welltower CEO Shankh Mitra
Additional studying:
Why Welltower’s $1B Affinity Deal is One other Milestone for the Energetic Grownup Market
Welltower CEO: We’ve ‘By no means Felt Higher’ About Development, Pipeline Stays ‘Strong’
5 Senior Residing Operators to Watch in 2024
10. Washington Put up Evaluation Hyperlinks A Place for Mother Evaluations, Awards with Care Citations
Publish date: Might 16, 2024
Key quote: “Our nationwide crew of senior residing advisors assist to simplify a posh course of, talking with over 700K households yearly. We’re devoted to our mission, offering entry to clear data, instruments, and sources to assist households make knowledgeable and assured senior care choices.” – A Place for Mother spokesperson
Additional studying:
A Place for Mother Cuts Buyer Success Staff, Pivoting to ‘Extra Direct’ Group Technique
A Place for Mother Names New CEO, Present Chief Kutscher to Chair Board
3 Classes from the Washington Put up’s Senior Residing Takedown
