Discovery Senior Residing has rolled out a brand new top-tier luxurious model referred to as Calligraphy. Two communities at present fly the model’s banner, with extra to return.
The launch provides a brand new service tier for the Bonita Springs, Florida-based operator and is the results of almost a yr of labor behind the scenes, in accordance with Diana Ferrante Thies, government vp of name administration at Discovery.
“We did our due diligence and crafted all of this very thoughtfully on the place we needed to place ourselves within the senior housing business,” Thies instructed Senior Housing Information. “The Calligraphy model is our distinguished model, sitting above all others.”
Discovery is launching its new model at two communities it acquired final yr in California, Calligraphy Westwood Village and Calligraphy Napa Valley. Discovery chosen the communities primarily based on their bodily traits, and residents within the surrounding metros match the profile of a extra prosperous resident who would match throughout the neighborhood.
The Calligraphy model attracts inspiration from luxurious resorts with unique “signature companies” that embody branded elevated eating experiences, actions, scientific help companies, white-glove service and a reminiscence help program that attracts on neuroplasticity analysis and knowledge.
“We’ve assembled extremely specialised groups together with leaders in wellness, hospitality, culinary, reminiscence care and design who’re every elevating their disciplines to fulfill the expectations of a extra subtle resident base,” Thies stated.
Charges for the communities range by location, with one-bedroom impartial residing models at Calligraphy Westwood Village beginning at $9,640 and going as much as $16,380 for a one-bedroom reminiscence care unit. Calligraphy Napa Valley ranges from $4,163 for a one-bedroom impartial residing suite as much as $9,853 for a personal reminiscence care suite.
Following the launch of the primary two Calligraphy communities, Discovery plans to launch two extra communities below the model on the East Coast throughout the subsequent 12 months. Whereas Discovery’s leaders don’t have a set goal for a lot of communities, the corporate may convert some higher-end acquisitions that match the model’s focused resident profile into new Calligraphy communities.
“I’d like to have a shovel within the floor and actually create the right Calligraphy neighborhood. However as we all know, improvement is just a little gradual proper now throughout the board for senior housing,” she stated. “We’re builders … so it could possibly be a risk sooner or later.”
