Future Chief: Shane Stricker, Director of Advertising and marketing Communications, Frontier Senior Residing

Future Chief: Shane Stricker, Director of Advertising and marketing Communications, Frontier Senior Residing


Shane Stricker, Director of Advertising and marketing Communications at Frontier Senior Residing, has been named a 2025 Future Chief by Senior Housing Information.

To change into a Future Chief, a person is nominated by their friends. The candidate should be a high-performing worker who’s 40 years of age or youthful, a passionate employee who is aware of learn how to put imaginative and prescient into motion, and an advocate for older adults and the dedicated professionals who guarantee their well-being.

Stricker sat down with Senior Housing Information to share what drew him to the senior housing & senior residing trade, the most important management classes he has realized, his ideas on the way forward for senior housing & senior residing, and far more. To be taught extra in regards to the Future Leaders Awards program, go to https://futureleaders.wtwhmedia.com/.

SHN: What drew you to the senior housing & senior residing trade?

Stricker: I’ve all the time been shut with my Grandma and my expertise serving to her discover a Reminiscence Care neighborhood was behind my thoughts once I utilized for a job with Frontier Senior Residing.

SHN: What’s your greatest management lesson realized since beginning to serve this trade?

Stricker: Information and knowledge flows in each instructions. Whereas it’s straightforward to implement from the highest down, I’ve discovered it far more efficient to ceaselessly ballot our groups, gathering open-ended suggestions on nearly the whole lot. When workforce members be at liberty to ask questions and supply critiques, management is ready to tailor simpler applications and processes that work for everybody.

SHN: In case you might change one factor with a watch towards the way forward for the senior housing & senior residing trade, what would it not be?

Stricker: I’d encourage the adoption of recent applied sciences in a considerate approach. Generally it looks like senior residing is a decade behind different industries relating to know-how.

SHN: In a single phrase, how would you describe the way forward for senior housing & senior residing?

Stricker: Rising.

SHN: In case you had a crystal ball, what do you suppose will influence the senior housing & senior residing trade now and into 2026?

Stricker: The demographic shift is already underway and the numbers don’t lie. We’re going to see a powerful and regular improve within the want for senior housing effectively into 2026 and past.

SHN: In your opinion, what qualities should all Future Leaders possess?

Stricker: Creativity, optimism, and a studying mindset.

SHN: In case you might give recommendation to your self wanting again to your first day within the senior housing & senior residing trade, what would it not be and why?

Stricker: My recommendation can be to be taught as a lot as you probably can out of your management, coworkers, and companions. Keep curious, ask plenty of questions, and shout out your wins.

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