Previously 12 months, NuCare Senior Residing expanded its senior residing portfolio to 21 communities beneath administration, with plans underway for growth into further states, in line with CEO Joel Moyer.
Moyer beforehand held roles with Brookdale Senior Residing (NYSE: BKD), Encore Senior Residing and the Wisconsin Assisted Residing Affiliation earlier than launching NuCare’s working platform in 2023.
Final 12 months, Madison, Wisconsin-based NuCare added seven communities in Wisconsin. In 2025, the corporate is continuous to pursue development by getting ready to imagine new third-party administration and acquisition alternatives with a concentrate on high-acuity assisted residing and reminiscence care. The corporate’s working mannequin facilities on excessive staff-to-resident ratios supported by a tech-enabled platform that gives workers with insights into every day resident care and life-style preferences.
This 12 months, NuCare is getting ready operations in two new states, Minnesota and Florida, after signing on because the administration firm for properties in each.
Trying forward, NuCare goals to function three quarters of its communities by means of fairness partnerships with possession teams, and the remaining quarter by means of third-party administration agreements, specializing in high-acuity providers like reminiscence care. Moyer instructed SHN that future growth alternatives embrace Arizona, California, and Texas.
Moyer emphasised that NuCare’s concentrate on high-acuity care is private. His mom was a senior residing pioneer who helped carry reminiscence care communities to Wisconsin through the Eighties. NuCare plans to call new communities in Wisconsin after one in all Moyer’s great-grandmothers, Hattie, who impressed the household to enter the senior residing enterprise.
Inside NuCare’s recipe for development
Senior residing operators have discovered ample alternatives for development lately, as institutional and smaller corporations reshuffled operators, offered properties, or sought the fitting administration companions. NuCare is not any stranger to those circumstances, Moyer stated.
NuCare’s main focus stays the Midwest, whilst the corporate expands into Minnesota and Florida.
“That’s been our energy, managing reminiscence care and high-acuity assisted residing communities beneath 50 beds, with a extra boutique model of senior residing that’s totally different from a number of suppliers,” Moyer stated.
Key to NuCare’s development is its effort to scale its staffing mannequin. The corporate maintains increased ratios of care workers to residents than bigger communities. To help workforce wants, NuCare bought a nurse consulting enterprise whereas revving up operations.
In Florida, that meant partnering with third-party advisor Heidi Kuchenbacker, who brings previous expertise managing communities and now helps navigate laws and reimbursements beneath the banner of NuCare Florida.
Equally, for its Midwest growth, NuCare partnered with former operators of Candy Residing and Comforts of Residence to kind NuCare Minnesota.
“We’ve been in a position to create this new overarching entity that permits us to have entities in numerous states with native presence and native possession, however use the efficiencies of our enterprise platform to place our expertise to work,” Moyer stated.
Making boutique-style senior residing ‘work properly’
Moyer stated small-unit communities and boutique-style codecs “work properly” for NuCare’s high-acuity assisted residing and reminiscence care providers.
Some properties have land beneath contract for future reminiscence care expansions. NuCare stays extremely selective in its acquisitions and administration contracts, with Moyer estimating the corporate turns down 80% of all alternatives.
“We all know our strengths and we’ve the plans in place for one of these care, with the flexibility to transform properties to suit our mannequin,” Moyer stated.
Some alternatives contain distressed or ageing communities that NuCare repurposes to fulfill higher-acuity wants for assisted residing and reminiscence care residents.
“We all know which states we are able to proceed to develop in, however the variety of states won’t enhance considerably,” Moyer added.
Small communities can face operational challenges, together with market location, restricted expertise swimming pools, and slim monetary margins. Moyer stated these dangers contribute to NuCare’s cautious strategy to growth.
NuCare has the choice to develop three Minnesota communities ranging between 30 and 40 models. Nonetheless, excessive financing and development prices have paused the corporate’s natural improvement efforts.
“We’re taking a look at a kind of neighborhood that almost all different nationwide suppliers aren’t focused on working,” Moyer stated.
In accordance with Moyer, NuCare succeeds by deploying its working mannequin whereas investing in intensive worker coaching and offering workers with tech-enabled instruments to information decision-making on the neighborhood stage.
The corporate just lately switched its digital well being file system and is rolling out a brand new human assets administration system and an built-in buyer relationship administration device. “We’re creating techniques to be considerably extra environment friendly,” Moyer stated.
In the neighborhood, workers additionally use digital actuality (VR) headsets for assisted residing and reminiscence care residents that’s included with its fall danger evaluation course of for residents. This technique allows a fast analysis of recent residents and gives outcomes to bodily remedy referrals or different teams to determine care plans as residents transition into congregate residing settings.
In 2025, NuCare is standardizing its processes and working mannequin to equip new communities with the instruments wanted to launch operations rapidly. The corporate can also be targeted on rising census, having elevated occupancy by 20% up to now six months.
“We’re targeted on getting properties on-line, standardizing operations and procedures in Florida and Minnesota,” Moyer stated. NuCare could increase additional within the Southeast, however Moyer emphasised the corporate won’t enter new markets with out strategic partnerships in place.
To fulfill the rising demand for reminiscence care, Moyer famous, the sector stays “extremely emotional,” requiring each a powerful scientific mannequin and a strong life-style programming effort.
