Taco Bell is inviting individuals to “reside mas” within the fashion of senior residing residents, even when they aren’t of retirement age.
The quick meals firm this week introduced “The Cantinas,” a two-day getaway deliberate for San Diego on August 17 and 18 the place attendees ages 21 and over can get pleasure from a weekend of “senior-inspired, sun-soaked daytime recreation, retail and eating.”
Taco Bell isn’t any stranger to occasions that “assume exterior the bun.” Up to now, the corporate has created lodge ideas and even hosted weddings.
In the course of the Cantinas occasion, attendees will partake in actions equivalent to early-morning golf, aerobics and pickleball. Company, who should already belong to Taco Bell’s rewards program, can purchase both in a single day passes or simply for the day.
“There’s a standard false impression that retirement unlocks the life you’ve been ready for. And whereas which may be true for some, we don’t assume you must have to attend till 55 to reside the life you’re craving,” Taylor Montgomery, U.S. Chief Advertising and marketing Officer of Taco Bell, mentioned in a press launch. “The Cantinas early retirement neighborhood, identical to our model, represents a spot the place all generations can come collectively, no matter age, to Stay their Mas nevertheless they need.”
Promotional picture for The Cantinas / courtesy Taco BellThough The Cantinas doesn’t happen inside an precise senior housing neighborhood, neither is it geared towards older adults particularly, it’s one more indication that massive manufacturers like Margaritaville and Disney have senior residing on their thoughts.
Legend Senior Residing Senior Vice President of Gross sales and Advertising and marketing Christy Van Der Westhuizen instructed Senior Housing Information that she sees The Cantinas as a “constructive” for the senior residing business, because it encourages individuals to ascertain themselves residing as a retiree.
“Would you like a laid-back life-style, or would you like one thing booming and thrilling? It additionally offers individuals a ‘why wait’ mentality,” she instructed Senior Housing Information. “I believe it faucets right into a cool issue, however doing it in a tongue-in-cheek means.”
This isn’t the primary time Taco Bell has marketed its merchandise utilizing older adults. Greater than a decade in the past, the corporate launched a Tremendous Bowl advert that includes older adults “residing mas” by leaping into swimming pools of their underwear, dancing at membership foam events and getting tattoos.
Even when promotions like The Cantinas don’t really symbolize how older adults reside in senior residing communities, Van Der Westhuizen mentioned, “if something, it provokes you to consider retirement, which I believe is a constructive on this case.”
“For me, the extra we will discuss what retirement means, the extra we’re destigmatizing senior residing,” she mentioned.
