Cruise Ship to Nation Membership: Operators Redefine Senior Residing Advertising for a New Era
Senior dwelling operators have for many years extolled their communities as “cruise ships on land.” That story has not all…
Tag: Marketing
What the Caring.com Acquisition Means for Senior Residing Gross sales and Advertising
This story is a part of your SHN+ subscription Earlier this week, we caught wind that SilverAssist had acquired Caring.com.…
7 Advertising and marketing Methods Operators Must Leverage Now — And Tricks to Execute Them
When Simon Sinek stated “Folks don’t purchase what you do; they purchase why you do it,” he could as effectively…
Senior Residing Operators Embrace Authenticity in Digital Advertising and marketing Amid ‘New Frontier’ of AI Searches
Senior dwelling advertising groups are pivoting from search engine marketing to AI searches, and within the course of embracing authenticity…
Movers and Shakers: United Church Properties Proclaims Management Modifications; Redico Appoints Chief Advertising Officer
United Church Properties declares management modifications United Church Properties introduced modifications to its government management efficient Jan. 1, 2026. Among…
How AI Searches Are Altering Senior Dwelling Digital Advertising and marketing
This text is a part of your SHN+ subscription Editor’s Word: For those who’re to be taught extra about digital…
Future Chief: Shane Stricker, Director of Advertising and marketing Communications, Frontier Senior Residing
Shane Stricker, Director of Advertising and marketing Communications at Frontier Senior Residing, has been named a 2025 Future Chief by…
Sonida Turns Focus to Staffing, Gross sales and Advertising Amid Surprising Transfer-Out Spike
Sonida Senior Residing (NYSE: SNDA) is responding to an elevated variety of move-outs because of rising resident acuity by boosting…
Novelty to Necessity: AI Turns into Necessary Device for Senior Dwelling Gross sales and Advertising Groups
Editor’s Word: Hear related insights on the WTWH Healthcare CIO Discussion board on July seventeenth in Chicago for an unique…
AI, Occasions, Incentives: Inside New Gross sales and Advertising Methods of Atria, Discovery, Heritage Communities
AI-powered roleplaying, occasions catered to grownup youngsters, extra focused and inventive incentives and follow-up – these are just some of…