Traci Taylor-Roberts is the brand new CEO of Concord Senior Providers, constructing on many years of senior residing expertise with an goal to assist older adults thrive.
Taylor-Roberts joins the Charleston, South Carolina–based mostly senior residing operator after most not too long ago serving as president of Sodalis Senior Dwelling. She additionally held roles at Pegasus Senior Dwelling, American Home Senior Dwelling and Emeritus.
Having grown up within the trade, Taylor-Roberts mentioned she has a “deep empathy” for govt administrators’ experiences and the each day operations that assist a neighborhood thrive. That perspective shapes how she approaches her new CEO position, with a give attention to staffing and addressing employees wants.
In her first 90 to 180 days as Concord’s prime chief, Taylor-Roberts mentioned she is “looking for to know” company and neighborhood wants by listening to key leaders. From there, she mentioned she’s going to set up priorities that embody expanded coaching for workers and filling key positions reminiscent of a company director of gross sales and wellness administrators.
“In my position now, I need to have the ability to help our EDs and provides them time to spend with their residents,” Taylor-Roberts mentioned. “You possibly can’t assist anyone or develop a very good plan till you really know what the wants are.”
Taylor-Roberts mentioned her prime precedence is knowing the wants of Concord neighborhood and company groups in her first weeks and months as CEO. To ignite change, Taylor-Roberts mentioned she’s open to providing extra coaching after she identifies wants via her conversations with employees, earlier than taking up new progress.
To strengthen gross sales and advertising management, Taylor-Roberts mentioned the corporate not too long ago employed a brand new company director of gross sales who will begin in early January.
Heading into 2026, Concord is approaching 50 communities, and Taylor-Roberts mentioned she needs to emphasise “wellbeing” throughout all communities. She outlined wellbeing as “bodily, psychological and non secular” wellness in a “purpose-driven mannequin” that makes use of resident engagement, employees retention and cultural alignment to create a greater senior residing expertise.
Because of Concord’s current partnerships with pharmacies, main care suppliers, residence well being and hospice, Taylor-Roberts mentioned the group is supplied to deal with higher-acuity wants and create an “built-in care” setting that older adults are looking for at present from a senior residing setting.
In her previous roles, Taylor-Roberts championed expertise initiatives, and he or she plans to convey that focus into her new place, noting that Concord is “very supportive” of expertise implementation efforts. She sees promise within the means to make use of digital actuality programming for higher-acuity residents in assisted residing and reminiscence care, creating significant journey experiences inside the security of a neighborhood for these with dementia or cognitive decline. She additionally mentioned she’s going to observe developments in AI as operators combine AI instruments into each day employees routines to enhance effectivity.
Taylor-Roberts mentioned she sees the necessity for operators to “gamify efficiency” via a points-based system with rewards that in the end result in extra employees adopting new expertise instruments.
“My job is to make my frontline employees member the hero,” Taylor-Roberts mentioned. “You possibly can’t simply say you might have the tradition, you must reside it.”
Looking forward to new progress, Concord has been “very strategic” about future scale and has taken a methodical strategy to keep away from overextending or isolating in a brand new market.
“Holding issues very regionalized” has helped the group scale with out extreme rising pains, she added. Because it stands, Taylor-Roberts mentioned she thinks Concord’s current dimension is “doable” when divided amongst 5 regional areas, with potential progress seeking to complement current markets.
