Founder David A. Smith and Chief Studying Officer Reed Davis Introduce New Skilled Gross sales Group for Collaborative Studying and Proficiency in Prospect-Centered Promoting®
St. Louis, MO – July 1, 2025 – In the present day, One On One Gross sales Academy launched an expert gross sales group devoted to attaining sooner fills and sustained occupancy in senior dwelling. Gross sales Academy’s goal is to assist patrons, particularly greater functioning potential residents and their households, “prepare” for a life-changing transition.
Gross sales Academy’s overarching mission, collaboration alternatives and content material goal to positively affect extra older adults who would profit from a transfer to senior dwelling–sooner fairly than later. Utilizing Prospect-Centered Promoting (PCS) methods, Members lead the cost to help extra prospects and households make a assured determination to maneuver.
One On One Gross sales Academy provides a singular and interactive method to gross sales coaching. This group and its sources join Members with trade leaders who’ve mastered a facet of utilizing PCS. Gross sales Academy’s curriculum is designed to cater to all ranges of gross sales experience and backgrounds, guaranteeing that each one suppliers, consultants and traders can profit from the gross sales sources accessible.
Along with Founder David Smith and Chief Studying Officer Reed Davis, who’ve each used and educated in PCS strategies for greater than a decade, Gross sales Academy enlists the experience of gross sales leaders who present intensive Grasp Courses and interviews of their particular space of experience. These names embrace:
- Aaron Catoe, Chief Income Officer, 12 Oaks Senior Dwelling
- Jeff Gronemeyer, Regional Gross sales Director, Concord Senior Providers
- Lacy Jungman, Chief Advertising Officer, Heritage Communities
- Sylvia Kurinsky, President/Accomplice, Constitution Senior Dwelling
- Kristin Kutac Ward, President, Austera Group
- Patrick Leonard, Chief Income Officer, The Gatesworth Senior Dwelling
- Mike Miller, CEO/President, Primo Options
- Kent Mulkey, Founder, Elevation Teaching and Consulting
- Stacy Muehlher, Director of Leasing, The Gatesworth Senior Dwelling
- Julie Podowitz, CEO & Founder, Develop Your Occupancy
- Kelly Singleton Myers, Founder-Chief Imaginative and prescient Officer, KJB Gross sales
- Edie Smith, CEO, Promatura Group LLC
Attendees of the One On One Gross sales Academy Grasp Retreat in March 2025
Not like conventional, transactional gross sales methods, PCS addresses emotional resistance and solves different frequent contributors to low gross sales conversion charges and retention–for each residents and gross sales employees alike–throughout the senior dwelling trade. The methodology and its functions have been adopted by essentially the most profitable senior dwelling suppliers and consultants, to assist join with prospects, untangle feelings, and advance in the direction of logic primarily based selections about whether or not, when and the place to purchase.
PCS is the main focus of It’s About Time!: Find out how to Develop Income with Prospect-Centered Promoting, the Amazon bestselling e-book authored by One On One Gross sales Academy Founder David A. Smith. With One On One, Smith additionally produced Time to Get Prepared, a movie donated to and hosted by the American Seniors Housing Affiliation’s (ASHA) The place You Reside Issues. He additionally produced a second documentary, A Matter of Time, that highlights the senior dwelling decision-making expertise. It was awarded Finest in Class honors at in New York’s Socially Related Movie Competition and was additionally not too long ago featured on the Pasadena Worldwide Movie Competition.
“The reactions to the e-book and movie have been overwhelmingly constructive,” says Smith. “We needed to construct on the success with a brand new approach for sales-minded professionals to be taught and develop confirmed engagement and questioning expertise on an ongoing foundation. We’re delighted to have among the greatest, brightest and most profitable minds within the trade to show our Gross sales Academy Members, to allow them to be taught new methods to combine PCS into their each day gross sales methods, ways and processes”
One On One Gross sales Academy continues to develop in each enrollment and choices. The platform supplies Members entry to unique content material and alternatives together with:
- Knowledgeable-led studying modules, stay Q&A, and different unique gross sales sources developed for all care varieties, income fashions, and roles inside a senior dwelling group
- Matter-based discussions and alternatives to share case research, approaches, gross sales instruments, and discover new alternatives for achievement
- Weekly newsletters selling topic-based weblog posts, podcast episodes, information commentary and different helpful content material
“As somebody who used PCS within the discipline earlier than coaching different suppliers within the methodology, I’ve seen the unimaginable affect that it has on gross sales efficiency and occupancy development,” says Reed Davis. “I’m delighted to hitch this A-team of senior dwelling visionaries to encourage actual change in the way in which we train, practice and outline gross sales excellence in our trade.”
Quickly to return are in-person occasions with workshops and stay knowledgeable classes, in addition to interactive “Planning Labs” for senior dwelling communities to work with Gross sales Masters to drive particular advances inside their communities. Additionally in growth is an interactive eLearning element and onboarding device that educates in PCS methods and methods to enhance key promoting expertise.
“To lastly break via the 8% to 10% market absorption charges and to encourage lasting change within the trade, we’d like a sales-focused useful resource the place those that attempt for occupancy development can collaborate,” says Smith. “We assembled a gaggle of like-minded professionals who’re consultants in Prospect-Centered Promoting, and that’s just the start. I’m delighted to see our group develop and uncover new methods we are able to information older adults and their households via the advanced and emotionally difficult decision-making course of. There’s far more to return.”
Gross sales professionals and different senior dwelling advocates concerned about enhancing their expertise and advancing their careers are invited to hitch the One On One Gross sales Academy group. For extra data and to enroll, go to oneonone.com/academy.
Based mostly in St. Louis, MO, One On One Gross sales Academy is the premier membership group for senior dwelling gross sales enchancment. Those that be part of the platform have unique entry to ongoing content material, teaching and coaching alternatives utilizing Prospect-Centered Promoting® methods, ones confirmed to extend conversions by spending extra time with fewer leads. Gross sales consultants from throughout the trade lead studying alternatives, each on-line and in-person, to:
- Enhance trade conversion charges and gross sales effectiveness
- Improve fill charges and ranges of occupancies all through senior dwelling
- Higher help older adults and households who would most profit from a transfer
For media inquiries, please contact:
Francisco Fisher, Director of Advertising
