PLYMOUTH, MA, September 24, 2024 – Senior Residing SMART is proud to announce the launch of its latest useful resource for senior residing professionals, SMART(er) Advertising for Senior Residing Communities: Work Smarter, Not Tougher to Develop Occupancy. Authored by business consultants Deborah Howard, CEO of Senior Residing SMART (SLS), and Andréa Catizone, President and COO of SLS, the ebook presents a complete information to mastering senior residing advertising in a posh, ever-evolving panorama.
Whether or not you’re a digital marketer, VP of gross sales, or a member of the C-suite, this important information introduces the SMART framework—Technique, Advertising Automation, Analytics, Sources, and Know-how—to drive efficient, results-oriented advertising.
With a mixture of sensible insights, real-life examples, and actionable checklists, readers will acquire the instruments they should develop a successful advertising technique, leverage automation instruments, observe key metrics, create compelling content material, and optimize their tech stack to develop occupancy.
“This ebook is designed to simplify the complexities of senior residing advertising,” mentioned Deborah Howard. “Our SMART framework presents step-by-step steerage to assist communities work extra effectively and successfully.”
Andréa Catizone added, “Because the senior residing business continues to evolve, it’s essential that advertising and gross sales methods sustain with the tempo. With this ebook, we’ve made it simpler for professionals to align their efforts, maximize their instruments, and in the end develop occupancy.”
SMART(er) Advertising for Senior Residing Communities is offered in print and e-book format on Amazon and is shortly turning into the must-have information for senior residing professionals who wish to grasp advertising and gross sales.
About Senior Residing SMART
As a full-service senior residing advertising company, Senior Residing SMART focuses on driving outcomes for communities by means of business experience and collaboration. Our confirmed advertising system constantly delivers high-quality leads and converts them into excursions, deposits, and move-ins. By seamlessly aligning advertising and gross sales, we take away gaps within the prospect’s journey—and we will do it even higher when shoppers add LeadGenie, our senior residing name heart, into the advertising combine. Uncover extra at www.SeniorLivingSmart.com.
